"It’s always been more than makeup.
Thank you for 30 beautiful years."

Our Story

Celebrating 30 Beautiful Years​​

Long before 'clean' there was 'care'. As a casting director and producer, Jane Iredale saw first-hand how conventional makeup undermined skin health and wondered, “Why can’t makeup be good for the skin?” ​​The goal was lofty, but the premise was simple – create high-performance makeup that cares for skin. With equal parts premium ingredients, skincare benefits, and no-fade performance, Jane Iredale launched a first-of-its-kind skincare makeup hybrid that revolutionised the beauty industry.​​

jane iredale is Beauty That Can

Today, jane iredale remains the trusted choice of skincare professionals, and our ongoing commitment to helping women look and feel their best continues to resonate worldwide.

Clean makeup delivers beautiful results

In a beauty world of "no's"; and "don'ts", we are all about can. Beauty that can perform without harmful toxins. Beauty that can strengthen skin with beneficial botanicals. Beauty that can bring out your absolute best. Be a #BeautyThatCan.

Troubled skin? You can wear makeup

Our skin-boosting formulas combine smart skincare science and powerful natural ingredients, so you can enjoy long-wear performance while strengthening and nourishing your skin.

You can trust us to do the right thing

Each of our products is free from fragrances and fillers that can cause irritation, and we complete robust testing to ensure our formulas are safe and effective for even the most sensitive skin.

We can make a beautiful difference

At jane iredale, part of our brand philosophy is a commitment to our community.That's why we support organisations that help animals, women, the Berkshires and the environment.

Explore Caring & Giving

You can look good and do good

Since responsibility never stops, we are always searching out new ways to minimise our environmental impact. That's why we are committed to these principles:

Mission Statement

We pledge to provide a product line that has the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty.

We believe that our activities should be governed by the requirements of our customers and our concern for the environment.

This has guided the principles of our philanthropic giving, so we have directed our attention primarily towards women and the environment, although we've also found room for some other good causes, especially in the arts.

Look Good, Feel Better Australia 

Proudly partnering with Look Good, Feel Better Australia. The program has been designed to help cancer patients learn practical strategies to manage the physical, psychological and social impacts of cancer treatment. We help those radiate beauty from within and shine outwardly as they embrace our specially curated skincare makeup. Periodically, we release limited-edition makeup kits or products, with a donation from each purchase donated directly by jane iredale Australia to Look Good, Feel Better Australia. Join us in making a positive impact.

High Performance

Quality formulas with skincare benefits enhance your natural radiance

Highly pigmented pure mineral powders offer superior, long-lasting coverage

Multitasking makeup maximises and simplifies your beauty routine

Cruelty-free

Cruelty-free makeup has always been the core of our brand

Certified cruelty-free by CCIC (Leaping Bunny)

Animal-free testing

We do not sell our products in markets where animal testing is required

Clean

Free of parabens, talc, phthalates, synthetic fragrances, fillers and GMO ingredients

Extensively tested for safety, stability, efficacy and performance

Preserved using only highly effective, natural ingredients